Velvet Studio

At Velvet, we are deeply dedicated to using environmentally conscious and clean hair care lines. We believe that beauty should not come at the expense of the planet, and we strive to create a sustainable and responsible approach to hair care. Our commitment reflects our values and dedication to both our clients and the earth.

Mr. Smith is dedicated to style, substance and simplicity: style above all else, substance of ingredients – simplicity by design.

Our Australian made hair care products are, meticulously crafted from a selection of Australian botanicals and essential oils. This has led to a range of products that are engineered for performance utilising only premium ingredients.

All our decisions are based around three things; defending the planet, supporting independent salons and barbershops, and making people look rad without poisoning them in the process.

A breath of fresh air in an over-saturated haircare market, Iles Formula is where Minimalism meets Maximum Performance.

A collection of clinically tested, proprietary formulas that address hair repair, breakage and hair loss, in addition to phenomenally nurturing all hair types.

A daydream of botanical pleasures, REVERIE is haircare for all humans. Our clean and innovative formulas nurture the integrity of your hair for unrivaled results. We believe that less is plenty and the collection reflects our desire to distill the nuances of haircare into a thoughtful curation of essentials.

Developing products that combine old-world traditions with modern technology. Areté is the only line of professional hair products that helps stylists revere and unlock the alchemic powers of nature.